By Skye Cross
Over the last several decades, streetwear brands have marketed heavily towards men’s fashion.
However, 2020 seems to be the year that streetwear style is finally becoming mainstream for both men
and women. In the last few years, streetwear brands around the world have seen an increasing demand from female consumers. What started off as many women incorporating individual streetwear pieces into their outfits, turned into creating brands that are dedicated solely to women’s streetwear.,
Women have emerged into streetwear and have shown they are here to stay.
Although female women consumers have been identified as one of the biggest consumer demographics concerning streetwear, there are still very few streetwear brands founded by women in the market today. Some of the largest names in streetwear such as Supreme, Bape, Champion, and Stüssy were all founded by men and target most of their products towards young men. Though, when female-based brands such as Dimepiece entered the market in the early 2000s, it came as a surprise that so many women started shopping with these brands and breaking the mold when it came to the idea of street style.
Street style takes a unique form for everyone because of the several different ways people incorporate
streetwear pieces into their everyday outfits. Whether you are dressing an outfit down with a pair of
sneakers or dressing up a tracksuit by accessorizing, there are countless ways women today are sporting streetwear.
When thinking about high fashion, you typically picture models walking around in heels and dresses, but today’s reality is taking a turn in the other direction. Supermodels such as Kendall Jenner and Bella Hadid have been known for taking casual outfits such as jeans and simplistic tops and pairing it with a pair of sneakers to make it a wearable everyday look. You can pair these outfits with any shoe from a chunky platform shoe to a pair of Air Jordan’s, to turn a basic outfit into a streetwear inspired outfit.
On the more high-end side of streetwear, one trend that has been extremely popular over the last year
has been oversized men’s suits worn by women. Again, as untraditional as it sounds, it has broken all the barriers when it comes to dressing like a “lady”. Oversized suits have hit the runway and we have been shown how versatile they can really be. Many skirts and short sets have also been seen hitting the streets recently to adapt this summer heat. This trend is predicted to be around for the remainder of
2020 and should be something that we see for many years to come. Whether you are a businesswoman
breaking the stereotype of the corporate world or going to brunch with your friends, you can never go
wrong with dressing up in a suit.
Tracksuits have been around for as long as we can all remember. Whether you were rocking the Juicy
tracksuits in middle school or have a favorite set for running errands, we can all agree that tracksuits are the easiest way to make an outfit look put together without having to even think about it. Many brands have emerged over the last decade that capitalize solely producing tracksuits. Brands that we all know such as Kappa, Adidas, and Champion have been making a reappearance in the streetwear world in the last couple years. Celebrities have been seen both dressing up and dressing down a tracksuit which reintroduces the idea of how you can have an outfit that is casual but still chic.
Skye Cross is an Editorial and Marketing Intern who specializes in writing pieces related to beauty, current trends in media, and social equality.