Sustainability in Fashion: Your Guide To An Eco-Friendly Wardrobe

The fashion world is an exciting and continually evolving industry, but few are aware of the havoc it wreaks on the environment. The popularity of fast fashion and the overwhelming demand for the production of countless new styles every season leads to thousands of carbon emissions released into the air and millions of pounds of textile waste that eventually end up in our landfills.

With the evergrowing rise of eco-activism and the demand for ethical and environmentally friendly options, sustainability has become a significant factor in what we choose to buy and wear as fashion consumers. The concept of sustainability has become not just a notable industry trend, but a movement in itself, with thousands of retailers turning to more ethical practices and sources to do their part in helping the environment. Notable high fashion brands have also been stepping up to the plate, switching to sustainable methods of production and offering items made from ethically sourced materials and reworked vintage pieces.

Here are our suggestions for eco-friendly shopping options, and steps you can take to ensure that your consumption practices are sustainable in the long run:


An online marketplace that gives your previously-loved clothes a second life. Depop has become the top pick amongst Gen-Z to shop the closets of people around the world. Whether it be shopping upcycled Levis or selling second-hand streetwear pieces, there is no doubt that Depop is a fantastic option for those wanting to do their part in keeping fashion eco-friendly and ethical. You can easily create a Depop store of your own with a few simple clicks and can make revenue through selling your old clothing articles instead of tossing them out. With thousands of brands and styles to choose from, you won't have trouble selling old pieces and finding new ones you love, all from the comfort of your home. 


It is no secret that the most sustainable thing you can do shopping-wise is to buy your clothes second hand. Giving pieces a second life through thrifting and vintage shopping helps end the cycle of textile waste caused by clothing production. Supporting your local thrift and vintage stores sends a message to fast fashion corporations that their harmful production methods are harming our planet. Let your unique style shine through chic vintage items no one else will have— thrifting is a no-brainer in our books!

Luxury Consignment Stores

Buying luxurious items for a lower price and saving the environment in the process? Count us in! Choosing to shop luxury consignment stores for your designer items is another great way to lower your carbon footprint while saving a bit of money along the way. Numerous luxury consignment shops offer both instore and online options, and you are bound to find an incredible, lightly-worn designer item. A major player in the consignment game is The RealReal, an online luxury consignment store that ensures the designer items you purchase are legitimate through its rigorous authentication process. You can shop anything from Chloe purses to Gucci sunglasses on their site, with the confidence that you will be getting the bang for your buck.

Sustainable Brands

Made from quality fabrics and sourced locally. Reformation is a brand that claims the only more sustainable option than their pieces is going naked. The brand offers everything from elegant tops and dresses sourced from organic cotton, to a new swimwear line partially sourced from recycled fishing nets. Another noteworthy brand changing the game is Boyish, offering a denim line made from upcycled premium denim and plant-based dyes to conserve our precious oceans.

Though it may seem pricey to purchase clothing of expensive high-quality garments made from upsourced fabrics and materials, buying from sustainable brands will save you money in the long run. Brands like Reformation and Boyish offer quality pieces over fast fashion items made of materials like nylon and polyester, so trust us, buying sustainably is ultimately worth the investment.

The 30-Day Rule

Let's face it, we are all guilty of buying items we rarely wear. It is hard to limit the clothing items we purchase when there is an endless array of cute trends that come out every season. An essential method to reduce our carbon footprints clothing-wise is to be mindful of what we choose to wear and when to buy new clothes for our closet.  The popular 30-day rule is a great way to decide if the piece you are about to purchase is an impulse buy or something you will genuinely wear and cherish in your wardrobe. The rule is simple: when considering whether or not to buy an item ask yourself if you will wear it at least 30 times. If the answer is yes, go ahead and give yourself the green light. However, if the answer is no, it's probably not worth it in the long run in terms of sustainability.

Thanks to the rise of sustainable fashion brands and ethics, we as consumers can feel confident that the clothes we wear on our bodies are ethically sourced and good for the environment. We hope these suggestions encourage you to put thought into what you are purchasing and allow you to take the first steps in becoming an eco-conscious fashion consumer. Let's all do our part in saving the planet while adding some cute pieces to our closets along the way!



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